News

Same word, different tool — two bowls of matcha, Japan-grown and Chinese, side by side
Chinese Matcha Is Everywhere in 2026 — What the Price Gap Actually Buys a Wholesale Buyer
In 2026, China became the world's largest producer of powdered green tea, and cheap "matcha" is everywhere. A wholesale buyer's guide to what the price gap between Japanese and Chinese... Read more...
世界的な抹茶不足のニュースを伝えるMatcha Market Briefのカバー画像
Matcha Market Brief: What the 2026 Global Shortage Means for Wholesale Buyers
Global matcha demand has outpaced supply in 2026, driving price increases and a rise in mislabeled matcha. Here's what wholesale buyers should ask their supplier — and how Japanese Matcha... Read more...
A mound of fresh, vivid green matcha powder on a white background
How to Store Matcha and Keep It Fresh — A Wholesale Guide to Shelf Life, Handling, and Waste Reduction
Matcha fades faster than most café owners expect — and fading is lost margin. A wholesale guide to matcha shelf life, the five enemies of freshness, how to store matcha... Read more...
Japanese ceremonial matcha whisked in a bowl
The True Cost of a Matcha Latte: A Wholesale Pricing & Margin Guide for Cafés
How to price a matcha latte with confidence. A café owner's guide to matcha cost per cup, hidden costs, menu margins, and how bulk & recurring wholesale supply keeps your... Read more...
How to Choose Japanese Matcha for Your Business — A Wholesale Buyer's Guide
How to Choose Japanese Matcha for Your Business — A Wholesale Buyer's Guide
Sourcing matcha for a cafe, patisserie, or retail shelf is not the same as buying it for yourself. The colour has to be reliable, the flavour consistent from batch to... Read more...
How to Choose a Wholesale Matcha Supplier That Won't Disappoint
Thank you for always supporting JAPANESE MATCHA STAND. We often receive inquiries from café and restaurant owners overseas who are unsure how to choose a Japanese matcha supplier. This time, we will explain the key points to check when selecting a wholesale partner. Try a 20g sample first Before a full-scale introduction, you can check the actual color, aroma, and taste. Request a business discussion now → 【How to choose a reliable matcha wholesale supplier】 1. Transparency of Origin Suppliers who can clearly explain where and how they source from... Read more...
New Arrival: 1 ton of EU-standard culinary matcha scheduled to arrive
Thank you for always supporting JAPANESE MATCHA STAND. Limited Quantity - Inquire Early for Wholesale/Business Negotiations Stock is limited. If your company is interested, please contact us soon. Apply for business negotiations now → We are pleased to announce the arrival of new culinary grade matcha that also meets the EU (European Union) pesticide residue standards. This time, we have secured a substantial quantity of approximately 1 ton, which is sufficient to meet the needs of wholesale and OEM partners, such as cafes, restaurants, and food manufacturers, who are considering... Read more...
We launched our Shopify store and company website.
We are pleased to announce the launch of JAPANESE MATCHA STAND's online store (Shopify) and D'EFFORT Inc.'s corporate website.   We have opened an online store to deliver carefully selected matcha from all over Japan to our customers overseas. Going forward, we will regularly update this blog with product lineups, introductions to production regions, and information related to matcha.   Please continue to support JAPANESE MATCHA STAND and our corporate website.   "So Glad I Found Matcha" Read more...